With so many homes on the market and so few qualified buyers…
WHAT sells homes?
This is Fall, 2008…buyers are looking for a deal, and rightly so. Depending on the areas/cities they’re looking in, they could have potentially hundreds of homes to choose from in their price range. Also, they’re starting to ask the question, “How many days on the market?” clueing in to (and capitalizing on) the desperation of some sellers. For example, homes in placentia and homes in yorba linda have an average days on market is over 90. So, they’re after deals.
Deals are often REOs……
And if you don’t have an REO to sell, then WHAT will sell the home???
Simple is as simple does.
The answer is PRICE.
The upgraded kitchen with granite, the walnut hardwood floors, the crown molding and 6″ baseboards don’t seem to be deciding factors as much as they did 3, 4 years ago. Buyers want (no expect) those things today. The bottom line is — HOW MUCH?
Frustratingly, sellers are (can you believe it?) STILL unrealistic about the value/worth of their home. They STILL are comparing their homes to last year’s prices or active homes on the market around them (that AREN’T selling and may not EVER sell!!!).
So, what are our tools to use to convince our sellers of the reality that price and price alone is impeding the sale of their home?
- Comps…NOT active properties, but properties in escrow and sold properties in the last couple months.
- Showing them homes that are out there like theirs (but be careful in your selection, this can backfire and the owner will say, “My home’s nicer than this! AND, I’m priced LOWER!” Show them homes that are realistically priced or priced under market).
- For Prudential agents, OSA (Online Seller Advantage) that shows how many “hits” they’re getting on their home out in cyberspace. 2,200 people have seen their home online? Then 2,200 people agree with you that the home is overpriced because NOT ONE has put an offer on their home.
It’s not rocket science, it’s not complicated, homes that are priced to sell WILL SELL right now when agent and owner can get on the same page about where the home really should be in the market.